Who it’s for:
Managers and emerging leaders who are involved in identifying new markets, analysing new opportunities, executing growth strategies and developing new sources of revenue from overseas ventures.
Entering and expanding in emerging markets
Your business is ready to expand abroad.
Learn to analyse the unique economic, political and cultural environments in emerging markets and to develop practical plans for tapping into new sources of overseas growth.
Duration: 4 Hrs.
Available: Now
Learning objectives:
- Make quick, confident decisions about new markets and opportunities
- Avoid mistakes and unpleasant surprises
- Set clear, comprehensive and realistic expectations around costs and obstacles
This course features executive interviews and examples from:
- Apple
- Nike
- Coca Cola
- Motorola
- McKinsey & Company
With knowledge comes benefits. Enrollment in each course also includes:
- Monthly webcasts
- Q&A with The Economist and EIU staff
- The EIU’s Global Forecasting Service
Topics covered:
- Analysing economic, political and business environments
- Choosing a business approach (e.g., exporting, outsourcing, JVs and M&A)
- Assessing regulatory frameworks with a focus on the factors that distinguish emerging markets from developed ones
- Evaluating infrastructure, human capital, social conditions and trends
- Planning for the long term, including supply chain management and corporate social responsibility