Entering and expanding in emerging markets
Your business is ready to expand abroad.
Learn to analyse the unique economic, political
and cultural environments in emerging markets
and to develop practical plans for tapping into new
sources of overseas growth.
Duration: 4 Hrs.
Who it’s for:
Managers and emerging leaders who are
involved in identifying new markets, analysing
new opportunities, executing growth
strategies and developing new sources of
revenue from overseas ventures.
- Make quick, confident decisions about new markets and opportunities
- Avoid mistakes and unpleasant surprises
- Set clear, comprehensive and realistic expectations around costs and obstacles
This course features executive interviews and examples from:
- Coca Cola
- McKinsey & Company
With knowledge comes benefits. Enrollment in each course also includes:
- Monthly webcasts
- Q&A with The Economist and EIU staff
- The EIU’s Global Forecasting Service
- Analysing economic, political and business environments
- Choosing a business approach (e.g., exporting, outsourcing, JVs and M&A)
- Assessing regulatory frameworks with a focus on the factors that distinguish emerging markets from developed ones
- Evaluating infrastructure, human capital, social conditions and trends
- Planning for the long term, including supply chain management and corporate social responsibility