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Innovating in emerging markets
What worked well at home, may not work abroad.
Learn to adapt products, services and business
models – or create new ones – to meet the distinct
constraints and local requirements of developing
Duration: 4 Hrs.
Who it’s for:
Managers who are responsible for leading and
executing innovation and growth initiatives in
frontier economies, e.g., launching new
products and services, developing new
business models and processes, and opening
up new markets.
Better target existing products
Tap unexpected sources of ideas for new products, markets and processes
Make the most of local skills and improve relationships with local staff
Devise new products and processes in one market that can be leveraged across others
This course features executive interviews and examples from:
With knowledge comes benefits. Enrollment in each course also includes:
Q&A with The Economist and EIU staff
The EIU’s Global Forecasting Service
Understanding and defining the role of emerging markets in global innovation
Defining the characteristics of emerging markets
Evaluating market potential both quantitatively and qualitatively
Adapting products as well as creating new ones for emerging markets
Preparing your company for innovation and change
Fostering innovative thinking within your organisation