Who it’s for:
Managers who are responsible for leading and executing innovation and growth initiatives in frontier economies, e.g., launching new products and services, developing new business models and processes, and opening up new markets.
Innovating in emerging markets
What worked well at home, may not work abroad.
Learn to adapt products, services and business models – or create new ones – to meet the distinct constraints and local requirements of developing markets.
Duration: 4 Hrs.
Available: Now
Learning objectives:
- Better target existing products
- Tap unexpected sources of ideas for new products, markets and processes
- Make the most of local skills and improve relationships with local staff
- Devise new products and processes in one market that can be leveraged across others
This course features executive interviews and examples from:
- General Electric
- Haier
- Microsoft
- Walmart
- Safaricom
- Tata
With knowledge comes benefits. Enrollment in each course also includes:
- Monthly webcasts
- Q&A with The Economist and EIU staff
- The EIU’s Global Forecasting Service
Topics covered:
- Understanding and defining the role of emerging markets in global innovation
- Defining the characteristics of emerging markets
- Evaluating market potential both quantitatively and qualitatively
- Adapting products as well as creating new ones for emerging markets
- Preparing your company for innovation and change
- Fostering innovative thinking within your organisation